Vans is the essence of a cool style with its roots rooted in skater culture. The brand is, was and will be the skating shoe for the young and hip, and its simplicity makes it possible to style in all directions - from high fashion fashion magazines, to punk guitar heros and board thugs. The story began in California in 1966, when Paul Van Doren, after several years of working at a shoe factory, opened his own store. It is based on the philosophy of designing and producing shoes based on customers' wishes. The Van Doren Rubber Company's approach is quickly becoming known and loved among consumers, and soon the shoes will be nicknamed Vans among connoisseurs. In the mid-1970s, the skater culture takes Vans very close, and the brand begins to develop new models and designs according to the wishes of the skaters.