Rains is a Danish brand, which was created with the Danish climate in mind. In a country like Denmark, which has 121 rainy days a year, there is a great need for clothes that can handle the large amounts of precipitation. Rains is designed with inspiration from both the modern city, Copenhagen, where there is diversity and colors as well as the need for practical outerwear. Rain's rainwear was therefore established with a desire to create rainwear that should not just be practical. It was supposed to be design that was also modern and beautiful to look at. This idea created an interpretation of the classic raincoat, which is absolutely perfect in the modern street scene, where you do not want to compromise on sleek design. The brand wants to make every day inspiring and beautiful, and with one of their raincoats you are definitely well on your way. Rain jackets are both practical and cool, as they keep you dry and are in cool designs. In other words, Rain's rain jackets are absolutely perfect for the fashion-conscious consumer who does not bother to go with a regular, boring rain jacket.
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