The street fashion brand A QUESTION OF started in 2010. At that time, A QUESTION OF only made t-shirts. However, their design quickly became popular both at home and abroad, which meant that A QUESTION OF to this day has developed a lot, and now makes several collections annually. A QUESTION OF is a brand that in addition to having a passion for fashion, is also passionate about sustainability. Therefore, the brand focuses on thinking about the environment in what they do. One of the proofs of this is seen in A QUESTION OF's use of organic cotton for the production of their clothes, just as they use fair trade certified factories.