Run DMC had a clear image. And Adidas was a solid part of this image. Members always trooped up in tracksuits with the classic trefoil on. Adidas' sneaker model Superstar also has fixtures in their wardrobes. They wore them without laces. Forever and always.
So the popular Hip Hop group loved Adidas. But as mentioned earlier, Adidas also loved the Run DMC. They bear a great responsibility for the fact that Adidas had a huge success at the time - and still has.
When Run DMC's single "My Adidas" was at its peak, their fans jumped out of their Adidas Superstars and stuck them up in the air. The shoes thus became not just a picture of the group, but also of their fans.
Today, the Adidas Superstar still holds, and in 2015 has returned to the fashion scene in full force, in many different colors and versions. They are classic, iconic and terribly useful. So it is no wonder that they have lived so long.