The Swedish designer has a phenomenally good sense of launching his products at just the right times. She has her finger on the pulse, and that is one of the reasons why she almost a year ago won the prestigious award "Torsten och Wanja Söderbergs pris 2014", which includes one million Swedish kroner. It is an award that, among others, the Danish designer, Henrik Vibskov, has also won.
She started as chief designer for Cheap Monday in 2009 and started her own brand BACK back in 2005. But she has been far and wide to get to where she is today. She has been a designer for the Swedish brand Acne, a print designer at H&M and a design assistant at Joe CaselyHayford. And then she has a sea of educations that have helped make her the leading designer she is.
In addition to having won "Torsten och Wanja Söderbergs pris 2014", she has a number of other prizes on the prize shelf. Among other things, she has won the "Designer of the Year" award at the Swedish Style Awards in 2013 and three other awards at the same award. In addition, she has won the Topshow New Generation Award for no more than five different years. And it's just a selection of the awards that the talented designer has won over time.
Ann-Sofie Back has also been good at marketing herself. And that is a virtue in itself. You have been able to see her styles on major international pop idols such as Beyonce, Rihanna, Lady Gaga and Icona Pop and the Danish successes Mø and Oh Land.
But that is perhaps not so strange, because Ann-Sofie Back is with her own brand BACK extremely sharp in her expression. She unites in the finest way the Scandinavian design virtues with humorous input while still preserving the androgynous and revolutionary. And then she has a quality that she can best describe herself: "BACK combines interesting and comfortable. The clothes are wearable on an everyday basis, yet unique and exclusive at the same time." This is what the designer's website annsofieback states. com, where you can board photos of her previous collections and other of her exciting and extravagant design projects.
Ann-Sofie Back has previously stated to Soundvenue that she would like to be Rihanna if she were to be a singer. And if a movie was to be made about her, then Beyonce would have to play her. So let's once and for all state that Ann-Sofie Back is the design world's version of both Rihanna and Beyonce.
So if you want to be just a little bit like either Rihanna and Beyonce, hop into the Ann-Sofie Back category and buy yourself a healthy serving of girl power.